Annur Red Banana Price Variance

The FarmDay mobile app, tailored for farmers, helps them understand fair selling prices for their crops. After just a few months, it’s already exposing significant price variations. For example, on June 9, 2021, a farmer in Annur Taluk, Coimbatore, sold Red Bananas at ₹27/kg, while another in the same area, unaware of the market rate, sold at ₹18/kg. Even with quality differences, a ₹9/kg disparity is considerable. By using FarmDay, farmers can access accurate pricing, set fair rates, and share prices with others, creating transparency and helping ensure they receive fair compensation for their produce across regions.